The Top 10 Best-Selling Smartphone Models in the First Half of 2023

In this article, we will explore the top 10 best-selling smartphone models during the first half of 2023. We will also delve into the reasons behind their success and popularity among consumers as only two brands take all the places in the top 10 positions. 

Top 10 Best-Selling Smartphone Models in the First Half of 2023:

  1. Apple iPhone 14 Pro Max: 26.5 million
  2. Apple iPhone Pro: 21 million
  3. Apple iPhone 14: 16.5 million
  4. Apple iPhone 13: 15.5 million
  5. Samsung Galaxy A14: 12.4 million
  6. Samsung Galaxy S23 Ultra: 9.6 million
  7. Samsung Galaxy A14 5G: 9 million
  8. Samsung Galaxy A54 5G:8.8 million
  9. Samsung Galaxy A34 5G: 7.1 million
  10. Apple iPhone 11: 6.9 million

Click on the Phone Models from the list above to get detailed specifications and ratings.

Source: Omdia

Shipping Volume of Top 10 Smartphones (Jan-Jun '23)
Market share of Top 10 Smartphones (Jan-Jun '23)
Market share of Top 10 Smartphones brand

This list is based on the shipping volume of smartphones in the first half of 2023. From the list, we can see that only two brands have captured the whole market share of the top 10 Best-Selling Smartphone Models in the First Half of 2023. Among them, Apple has captured 65% of the top 10 smartphones market and Samsung has taken the rest.

Apple’s Continuous Domination in Best-Selling Smartphone Models in the First Half of 2023:

Apple Strong

In this landscape where brand loyalty, premium features, ecosystem integration, and enduring resale value converge, the iPhone emerges not just as a technological marvel but as a shrewd strategic triumph for Apple, exemplifying its mastery in captivating markets and fortifying its brand’s prominence. This ascent to unparalleled popularity can be attributed to a harmonious convergence of the following factors that have propelled it to a coveted position in the hearts and hands of consumers worldwide.

Brand loyalty:

Apple has a strong brand following and many customers are loyal to the brand, often upgrading to the latest iPhone models when it is released.

Premium features:

The iPhone offers premium features such as a Super Retina XDR OLED display, Apple A16 Bionic chipset, and a high-quality camera system.

The popularity of Pro models:

According to Omdia, the sales proportion of high-end Pro models will continue to increase within Apple’s sales, due to a growing preference for premium models, especially within emerging markets.

Sustained replacement demand:

The smartphone market is seeing negative growth as the mid-to-low-end market is shrinking due to economic recession and used smartphone market growth. However, the premium market is steadily increasing due to sustained replacement demand for premium Apple models.

Ecosystem:

Apple’s ecosystem of products and services, such as iCloud, Apple Pay, and the App Store, can make it easier for customers to stay within the Apple ecosystem when upgrading their phones.

Resale Value:

According to a report by BankMyCell, the average resale price for a used iPhone model is higher than its competitors. For example, the iPhone 14 Pro Max is currently (August 31, 2023) at $826.621. It was announced on September 7, 2022, with a starting price of $1,099. So, this higher resale value than other brands or models plays a great role in the sale volume of the model.

Design and build quality:

Apple is known for its attention to detail in design and build quality, which can make its products more appealing to customers.

Marketing and advertising:

The marketing genius of former CEO Steve Jobs still runs in Apple’s DNA as it’s known for its effective marketing and advertising campaigns, which can help drive sales of its products.

Samsung beat the rests in the First Half of 2023:

Android Fighting

Samsung has yet to take over Apple’s undeniable market lead but they have not given any space to any other competitors. In the fiercely competitive world of Android smartphones, Samsung has emerged as the undeniable leader in the first half of 2023. With a winning combination of top-notch customer support, exceptional build quality, relentless innovation, a user-friendly interface in One UI, and an extensive device ecosystem, Samsung has left its Android competitors in the dust. Furthermore, the company’s strategic and attractive promotions have solidified its presence in key markets like India and Latin America. In this overview, we will delve deeper into what makes Samsung the standout choice for Android enthusiasts in the year 2023.

Customer support and build quality:

Samsung offers the best build quality among all other Android smartphone manufacturers, especially in the high-end price range. Buying a Samsung phone comes with the reassurance that the device won’t fall apart. But even if something goes wrong, Samsung’s extensive retail and repair center network is there to help. No Android smartphone maker offers better customer support than Samsung.

Innovation:

Samsung is a market leader and an innovator. Samsung’s different branches, from SDI to Display, are responsible for many innovations in the smartphone world, including foldable screens.

One UI:

One UI evolved into something greater than Android itself. Even though it’s not an operating system but more of a layer on top of Android OS, One UI often brings clever new features that even Google misses out on.

Device ecosystem:

If you’re using any other gadgets besides a phone, Samsung is the best Android brand. It has the most expansive device ecosystem for Android smartphone users, thanks to incredible SmartThings support, Tizen TVs, Wear OS Galaxy Watches, Galaxy tablets, wireless Galaxy Buds, and Windows-powered Galaxy Book laptops.

Attractive promotions:

Samsung also made a huge impact in India, and attractive promotions in core markets, including Latin America, have also helped the company expand its presence recently.

Conclusion:

In conclusion, Even though this dominance of Apple and the strong position of Samsung is great for their business, ultimately the duopoly between Apple and Samsung in the top 10 sold smartphones in 2023 is not good for several reasons. Firstly, it limits diversity, and innovation in the smartphone market. Secondly, it creates strong barriers to entry for other competitors and a lack of options for customers.

FAQ

What are the top 10 best-selling smartphone models in the first half of 2023?

  • Apple iPhone 14 Pro Max: 26.5 million
  • Apple iPhone 14 Pro: 21 million
  • Apple iPhone 14: 16.5 million
  • Apple iPhone 13: 15.5 million
  • Samsung Galaxy A14: 12.4 million
  • Samsung Galaxy S23 Ultra: 9.6 million
  • Samsung Galaxy A14 5G: 9 million
  • Samsung Galaxy A54 5G: 8.8 million
  • Samsung Galaxy A34 5G: 7.1 million
  • Apple iPhone 11: 6.9 million

Which brands dominate the top 10 best-selling smartphone models list in the first half of 2023?

Apple and Samsung are the two dominant brands on the list, capturing the entire top 10 market share.

What is the market share distribution between Apple and Samsung in the top 10 list?

Apple has captured 65% of the top 10 smartphones market share, while Samsung holds the remaining 35%.


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Arpon
Arpon

Arpon is a passionate and dedicated author hailing from the dynamic realm of technology journalism. With an insatiable curiosity about the latest advancements in the tech world, Arpon has carved out a niche as a prominent voice at infoGad, a leading platform for all things tech and gadgets.

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